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Engaging social media campaign for Radost, blending nostalgia with modern connectivity.



Design and Sprite Animation

Marián Matej

Motion Design

Martin Darnadi

See It Live

In a creative twist to Radost's vibrant campaign, echoing the energy of rolling discos and the iconic tune of Frankie Goes to Hollywood's "Relax," we've launched an innovative social media activity drawing from the nostalgic charm of 8-bit arcade games. This interactive experience invites followers to step into the shoes of the campaign's protagonist, guiding them through a digital dance adventure set in the pixelated world of the TV spot's narrative, characters, and environments.

Committed to delivering a genuine arcade experience, we've used traditional pixel art techniques for hand-made animations. These animations, reminiscent of the 8-bit era, have been enlarged to full HD resolution, maintaining their old-school appeal with a modern look.

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