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Generali Balans

Fostering health and life balance through Generali Balans content platform.

Social Media Strategy

Matúš Polakovič

Martin Holík

Lukáš Pazera

Katarína Pirháčová

Peter Galko

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Social Media Management

Lukáš Pazera

Nikola Kisfaludyová

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Graphic Design

Nikoleta Dekanová

Lucia Grečnárová

Paulína Kvaššayová

Oliver Turčan

Roman Mikláš

Jakub Lysý

Marián Matej

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Case Study Design

Roman Mikláš

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Project Manager

Katarína Poláková

Michaela Martónová

Zuzana Greškovičová

Ema Čabová

To foster a lifetime partnership with its customers, the Generali insurance company tasked our agency with the creation and sustenance of the Generali Balans platform, a pivotal initiative aimed at promoting a balanced and healthy lifestyle.

Our collaboration with the Slovak Academy of Sciences has been a cornerstone in this endeavor, elevating the platform’s credibility and enriching the content with high-value insights. For nearly five years, we have managed Generali Balans, producing a plethora of articles, podcasts, and videos that have transformed it into a well-trusted resource visited by hundreds of thousands of individuals annually, all in pursuit of advice and strategies to attain a harmonious life balance.

But our role extends beyond just content creation; we are the architects of its social media strategy, ensuring the core messages reach and resonate with a broad audience. Through meticulous stewardship and occasional targeted ad campaigns, Generali Balans effectively encourages a balanced life rooted in well-being, echoing Generali’s commitment to being a lifetime partner to its customers.

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