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HB Reavis

Visual system for an office real estate development where super-modern meets historical-heritage.


HB Reavis Germany GmbH


Jakub Otcenas


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Excellently connected, directly on the Ringbahn, in the heart of Berlin, DSTRCT.BERLIN combines contemporary office designs with the charm of carefully renovated historic halls on the former slaughterhouse site. In collaboration with HB Reavis, a leader in European workspace solutions, we developed an extensive visual system centered around the former logo.

The brand expansion involved creating new sub-brands for different functions within the real estate development, introducing new colors, fonts, and visual elements to the identity.

The design narrative draws inspiration from the site's industrial past, merging it with a modern perspective on workspace design. This creates a delightful balance, transforming DSTRCT.Berlin into not just a workspace but a unique experience.

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