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Brand design and strategy for a distinctive real estate project situated in the heart of Belgrade, Serbia.


Gerulata Technologies


Jakub Otcenas

Marián Matej


Lubos Lenghart

Pavol Eichler


See Live

In the vibrant heart of Belgrade’s Dorćol district, the Marina Dorćol residential development rises, illustrating a seamless blend of premium modern living with a respectful nod to the rich backdrop of its location. Working closely with the well-established developer, SEBRE, we laid the foundations of a brand strategy that is as premium as it is attuned to the area's vibrant culture.

At the helm of the architectural narrative were the award-winning Czech architect Stanislav Fiala and the locally renowned Jelena Kuzmanović, whose visions guided the development to showcase graceful, curving buildings that harmonize perfectly with Dorćol’s dynamic surroundings. A signature feature of the development is the green loggia in each apartment, providing residents with a private slice of nature amidst the urban environment.

Crafting the brand identity, we delved into Dorćol's rich industrial history and the exclusive riverside setting to forge a sense of premium living that is contemporary yet deeply rooted in its historic context. Marina Dorćol represents more than a residential space; it’s a beacon of premium living, set in a locale where the past and present converge in harmonious design.

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